Flourish by Design
by Rajesh Setty
Ready | Reframe | Go!
Apply for the next batch of Flourish By Design so you can grow, give and get an unfair edge in your business, career, and life.
Application Closes on
July 31, 2022 at 23:59 PT
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Cohort 2 Starts on August 05, 2022
Ready | Reframe | Go!
To flourish means to grow or develop in a healthy way, especially as a result of a particularly favorable environment. The word "flourish” is used typically when we are referring to flora and fauna. Our thesis is the need and rules are the same for human beings when it comes to growth. In other words, for your balanced growth, your environment (inner world + outer world) should be set up to support the same.
To “flourish by design” in this context means to go about this with a thoughtful approach to elevate your inner world and the parts of your outer world that you can influence.
To reframe is to look at things differently, from another vantage point, from the foundation of a different worldview, and more. The same glass that’s half-full is also half-empty depending on how one looks at it.
Flourish by Design is a course where leaders learn powerful reframes to help them grow, give and get an edge.
So, what happens when you as a leader are able to grow, give and get an edge? You can imagine the possibilities yourself. We think you will experience meaningful work, enriching relationships, and joyful life.
After this program, you can expect to become a leader who
Is More Empathetic
Has Better Relationships
Has More Confidence
Sees More Possibilities
Is More Productive
Creates More Value for Your Organization and/or their Community
But, will the reframes alone help you to grow, give and get an edge?
Well, if you’ve ever been to any personal development course… you’d certainly have heard of “Reframes”.
However, not many coaches or trainers know the true power of Reframing. And why it is so powerful.
The real reason why Reframing works is because they take care of our primal instincts which can sometimes be nasty or destructive.
For example, if I’m driving on the road and a car cuts me off suddenly… my innate nature might be to curse and swear at the driver.
If I’m in a bad mood, I might even sound the car horn at him.
And it might sound perfectly understandable and reasonable to do so because we are angry.
When we are angry (or annoyed/frustrated), we are in a horribly-low energy state (low vibrations) and hence, we might unknowingly make the wrong choices or decisions.
Using the example above, if a driver pisses me off… but I fail to clear the energy of anger and frustration, then I’ll interact with my co-workers or family in an unhappy state.
My family or colleagues would then be affected by me just because I was angered by a reckless driver.
Because of this, the small unhappiness caused by the driver expands and it spreads to the people around me.
Now, I have spread the unhappiness from 1 to 3 (or even 5 or more people).
While this might sound pretty ridiculous, it’s actually quite common in the corporate world.
But what if we interrupt our thoughts with a reframe?
The Art of Reframe helps to transform lower energy states to higher level ones.
From anger to peace.
From dissatisfaction to gratitude.
From disdain and hatred to understanding.
Well, by now you should have noticed a very interesting fact.
It’s impossible to get angry when you are peaceful.
It’s also probably not possible to feel dissatisfied when you’re grateful.
It’s impossible to dislike and condemn someone or something if you understand them.
When you are able to transmute these negative emotions (or vibrations) into higher level ones like peace, joy and gratitude… you’re able to make any situation work for you.
It’s almost like mental jiu jitsu.
For example, I was diagnosed with a minor health issue last year.
I can no longer write and type as fast as I used to which was slightly annoying to me… however, I quickly did a Reframe which was huge for me.
The Reframe was this…
Write slower. Think deeper.
Because of this reframe, I was conditioning my mind to treat this health issue as a gift from the universe.
I began to write less and slower… but with greater intention and focus.
And truth be told, I felt my writing improved.
It became much clearer and more succinct.
That’s just an example of one of the Reframes I’ve applied to my life and it has helped me write far better than before.
If you’re able to apply multiple Reframes, you now have the power to turn obstacles into gifts.
However, it’s not just enough to learn Reframes.
You have to understand how to integrate Reframing into your life.
That’s how you grow, give and get an edge.
Instead of allowing life to happen to you, you have to recalibrate yourself such that life happens for you.
That’s the secret to maintaining meaningful work, enriching relationships, and a joyful life.
To do that, you need to “have a bias for action.”
Wait, let’s reframe this and see what happens. Let’s head straight to the Reframe Lab.
Reframe Lab Candidate #1
“You need to have a bias for action.”
The typical response when someone hears or reads the above phrase is a silent or auditory nod signaling agreement.
Rarely anyone revisits this because of “why fix something that’s not broken” attitude ( BTW, this is also something you need to reflect upon).
Or, let’s consider the opposite of “having a bias for action.”
It will be “having a bias for status-quo.”
So, that means “having a bias for action” must be good.
Yes, but, is it good enough?
How about we try a reframe right here?
Let’s replace “action” with “contribution.”
“You need to have a bias for contribution.”
You see that the “bias for action” does not guarantee the direction of focus - towards yourself or towards someone else. The “bias for contribution” clearly sets the focus on something outside of you. Yes, all we did was change one word - from “action” to “contribution” and it made all the difference.
You may be thinking why we didn’t think of this before?
Because most people think in terms of absolutes (Eg: Black or White, Zero or One, Day and Night, etc). However, most things in life are on a continuum. Once we bring this awareness to the foreground, you can think - if “bias for action” is on a continuum, what’s next? You will then come up with things like “bias for contribution”, “bias for collaboration”, “bias for excellence”, “bias for best-in-class” and so on.
It’s as if there were some “hidden blessings” in that phrase and changing one word unlocked those blessings.
Hmm... ”Hidden Blessings.”
Let’s head to the reframe lab again.
Change the words you use and you will change the worlds (inner and outer) you live in.
Reframe Lab Candidate #2
I was attending one of the Mastermind sessions organized by my friend Yanik Silver. As always, the people were cool and the discussions were enriching. Andrea Simpson, a fellow mastermind member picked a card from the “Hawthorn Deck” - it was Card #7 titled “Hidden Blessings” Andrea patiently explained what the meaning of the card was. I don’t remember everything now. But, long after the Mastermind session ended, the words “Hidden Blessings” kept ringing in my head.
On the same day, I had three other meetings. At each one of them, just for fun, I silently asked myself,
“What are the hidden blessings here?”
Interestingly, at each one of them, I did find something - a blessing or not, it was something I observed that I probably not have observed if I had not asked that question, slowed down, and deliberately wore the metaphorical detective hat to look for a blessing.
I continued this practice the very next day.
And the day after.
And the next day after.
Until... It became my second nature - a default rather than deliberate.
Did I find a blessing every single time?
Did I find more blessings in the first 7 days compared to any other “7-day period” I could remember from the last few years?
That is the power of a reframe. Post-reframe, it’s a new world for me.
Do I want to go back to the world before the reframe?
Seeing a new world filled with new possibilities clearly in your mind’s eye is the ultimate self-seduction: putting you on a path of no return transporting you to that new world.
Here’s what Vishal Bhatia, Founder of Dedicated Developers has to say about Rajesh Setty
Founder, Dedicated Developers
"Water boils at 211 F and becomes the powerful steam at 212 F. That one degree makes all the difference. Working with Rajesh and his frameworks brings that 1 degree impact in your life and business. I will always be grateful for his mentorship, friendship and wisdom.”
You should take this course if...
You are an ambitious leader on a fast-track growth path, looking for an edge.
You are doing well, but you know that you could do even better.
Your team members are doing their best. But, there is room to grow.
Think about it:
As a leader, you have already been practicing the art of reframing in one form or the other.
You might have picked it up from someone around you - at home, at work, or from one of your other friends or acquaintances.
Or you might have picked it up from some personal development experts like Tony Robbins, Brendan Burchard or Jack Canfield.
That said, there are no schools that are teaching it right now at a level required to give you an edge in your career.
That said, there’s several degrees to Reframing.
Most people see it as a form of leadership/personal development where they use it to advance their careers or business.
To me, Reframing is a discipline or a way of life.
It’s a form of mental jiu-jitsu.
A philosophy where whatever the universe throws at me, I’ll take it.
And that’s why there are dozens of ways to apply it (if you’re resourceful).
You can even apply it on your love life:
For example, if you get into an argument with your wife/spouse… one might feel annoyed or unhappy.
However, if we reframe our experience, it could be that the universe is hinting that your marriage has certain issues which require the both of you to solve.
If we apply it to our careers and work…
Let’s say if there is a member in your team who isn’t performing…
Instead of getting angry with him or her, we can show a higher level of empathy.
If we reframe our perspective, it could be that he or she needs your help and the universe sent you this person to guide him or her.
By helping the other person grow, we are also growing too in our own capacity.
When we change the way we think, we change our feelings, our actions and eventually our destiny.
If you’re keen to master the art of Reframe, then I’d like to invite you to come for Flourish By Design.
What if you got access to two dozen tried-and-tested powerful reframes for work and life in the next couple of weeks?
What if, along the way, you learned to strengthen your “reframing muscle” and make it your superpower?
Well, in short, you will see expanded possibilities instantly in your work and life. What used to appear like “problems to avoid” starts to appear like “possibilities to embrace.” People who are following you will see you as someone who just acquired some magical powers as conversations with you become mini possibility hackathons. You and everyone in your team will enter the freeway to fast-track growth.
And, if you are an aspiring leader, you will start leading even before you are awarded that title.
Ready to get started?
“Flourish by Design”
Welcome to the World of New Possibilities Powered by Reframes.
What will you get out of the course?
(assuming you participate not just with your mind, but also bring your heart and soul into the program)
20+ Powerful Reframes
You will get access to 20+ or more powerful reframes that have played a major role in everything I have been able to accomplish. Just this alone is worth probably 25X of what you have invested in the course.
You will learn to build your “reframing muscle” as you go through the course, so very soon you will have fun devising, refining, deploying, living, and loving the magic that comes from the world of reframing.
Team & Network Upgrade
Your team members and your network will indirectly benefit as you share what you learned. You will uplift them as you are uplifting yourself to see and pursue new possibilities that come your way in abundance.
You expand your network and won’t stop at “lifelong learning”, but are committed to “lifetime growth” - the magic you will create with this new network you found and with new possibilities - priceless.
Here’s what Anurag Vaish, Founder & CEO of Mentza has to say about Rajesh Setty
Founder and CEO of Mentza
"I have seen people with great experiences and insights. And routinely they will they bring a lot to the table when one is trying to learn from them. Where Rajesh makes a difference is by adding his humility and humor to the mix. That’s what to my mind opens up people to an absorption-mode, a must have for people to enjoy learning. Every week for the last 25 weeks i have witnessed this in my every conversation with Rajesh. And I have no doubt it would be the same in this really intriguing design sessions. Enjoy & Learn."
What is the format of the course?
What does a typical day look like in terms of participating in the course?
Here is what we suggest:
Watch the lesson for the day. It should not take more than 30-minutes to do that.
Reflect and Apply
Throughout the day look for one or more opportunities to apply that within your own context.
Answer the questions associated with the lesson in the forum before the end of the day.
Read and thoughtfully respond to submissions from other participants.
What is the investment?
Here’s what Adeo Ressi, Founder of The Founders Institute has to say about Rajesh Setty
Founder, The Founders Institute
“Rajesh is an engaging and thoughtful Mentor in the Founder Institute, and his talks are widely respected by Founders around the world.”
Please set aside 1-2 hours for this segment before you get started with the course. This includes setting up your profile, introducing yourself, and learning about the other participants in your sub-group at a minimum.
Details, resources, and instructions will be provided.
You can skip pre-work, but then you will be signing up for a “discounted result” - it’s your choice.
OUTSEE: Getting Ready
THINK: Thinking Different
GROW: Accumulating Power
COLLABORATE: Deepening Relationships
Here’s what Dan Statford, Founder of Standpoint has to say about Rajesh Setty
"As a first-time entrepreneur, I was hungry for advice that would give me an edge. When Rajesh taught me the first reframes, I immediately started seeing new possibilities. The more time passes the more I realize just how valuable they are, and I keep going back to review and apply better."
Meet Rajesh Setty
Entrepreneur I Author I Teacher
Rajesh Setty is often referred to as Silicon Valley's secret "spark plug" for startups, scale-ups (and shake-ups)
Being a Polymath, Rajesh is constantly in the middle of running experiments across a variety of seemingly unrelated areas of interest, but with the common goal of how to create a better world through the projects, he incubates as one of the founders or participates in some meaningful capacity to help the founders.
Together, the startups that Rajesh has co-founded are valued at $150+ million, and the ones where he serves as a mentor are valued at $700+ million. Finally, he has also taught 2000+ entrepreneurs as part of Founder Institute & beyond.
His latest startups are Audvisor and MentorCloud.
His latest books are "Six Foot World" and "Smart, but Stuck."
His latest courses are "The Right Hustle" and "Flourish by Design."
His latest products are the #InsideFirst series of books and Thoughtful Cards.
Frequently Asked Questions
(I have also included a few “not so” frequently asked questions”)
#1. Will this course change my life?
The answer is No, but, Yes, you could change your life if you choose to do what it takes.
Let me take it to another level - no person, course, book, talk or experience can change your life unless you have decided to change and are ready for it.
You can participate in this course or any course with an attitude to criticize and judge the content or the creator of the course and at the end of the course, all you would have achieved was to have a feeling that you “lost” a few hours and a few dollars.
However, you can come to this course with an attitude to learn, apply, grow and do your best to help others grow, then change for the better is imminent.
It is your life and it is your choice.
#2. How many times will you open enrollment in the public course?
We will announce the upcoming public programs on this page. The current plan is to conduct only one public program. If we change our mind, you will know right on this page.
#3. How much time should I allot per day to make the most of the course?
At least an hour per day would be sufficient. But, more than time, come with an open mind and we can promise that you will leave with your heart full and your head swimming with new possibilities.
#4. Can we bring this program to our company?
Yes, but we will have to figure out the right mix of cohort members for maximum benefit for all. Every participant should come here wanting to participate and not because they are mandated or they are entitled. The few participants in the “mandated and/or entitled” category can ruin the learning and growth experience for many in the “truly motivated” category.
#5. Why do you charge for this course? Why not give this for free?
Pass. Next, question.
#6. What do you think is the transformational takeaway at the end of this four-week course?
Glad you asked.
Our goal here is to strengthen your “Reframing Muscle” - a skill that is rarely taught in school. As you learn about reframes with the lessons that are here, your own ability to reframe situations in your life gets stronger. People with a super strong “reframing muscle” still go through the same challenges like everyone else, but with a difference - they bounce back very quickly.
When they face a challenging situation, the “reframing muscle” gets into action almost instantly. When it completes its job (sometimes within seconds) it’s impossible to stay in the sub-optimal zone (eg: feeling victimized)
#7. I like to attend. What should I do to get my company to cover the tuition?
Well, for starters, you could send the landing page of the course to your Boss and write in your own way what it is that you are planning to acquire as a skill and/or capacity that will either directly or indirectly benefit the company you are working for. Put yourself in the shoes of your Boss and think - what is that he or she is interested in. Then, make a case from your heart. We could provide a template letter that you can copy and paste. But, that won’t be from your heart - it might even sound phony too.
#8 Why do you schedule the course on Saturday and Sunday?
Thank you for asking this question. The answer requires a bit more explanation to set the stage.
First, the concept of a week and a weekend is a human construct. What you do during the week that you skip during the weekend is also your choice, but usually governed by a silent mimetic implant.
The software operating the mimetic-implant is influenced by actors (eg: various institutions) with their own agenda at the expense of your well-being. In short, for these institutions to thrive, you need to survive, but not thrive. If people are happy with what they have and stay healthy starting today, you will start seeing several institutions around us to crumble. So, in short, institutions thrive when people strive for something - on one end it could be out of aspiration and the other end could be due to desperation and of course, anywhere in between.
The long background narrative is to say that it is in your best interest to take care of yourself whether the day happens to be a weekday or weekend,
Growing, Grooming and Giving have to be part of the daily routine for both mind and the body. I am sure when it comes to your body, you take care of it well, whether it’s during the week or during a weekend.
So, at least during the course days, bring the same enthusiasm to grow, groom and give with your mind. It’s about an hour per day, every day of the week or during the weekend - it’s not a sacrifice, it’s an investment in yourself.
Is there another reason, simpler than the above?
Yes, when you have the momentum, it’s not good to stop - so we start on Sunday and end on Saturday.
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